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Bulgaria - a place of style and culture
Last update: 2008-03-06 00:31:42
After its acceptation to the European Union Bulgaria started to develope as a small, but boutique and exciting new place for tourists.
In its February issue Quest Bulgaria, the leading specialist English monthly magazine about Bulgaria and Bulgarian property, says the country has no longer a its cut-price image, but one associated with style, culture and opulence.
With developers chasing a wealthier clientele and Bulgarians become richer, a different type of tourist is exploring the treasures of the country.
Chris Goodall, managing director of Quest Bulgaria, said: “The evidence for this is overwhelming. Everywhere you look there are boutiques, designer shops and the wine industry is taking on a new look.
“The evidence of Bulgaria’s re-branding is all around. Golden Sands, once the darling of discos and “kiss-me-quick” tourists, has undergone a dramatic change – and it’s good to see.”
One driving factor is the construction of professionally designed golf courses from the Black Sea to the capital, with associated properties built to a lavish standard.
In major cities such as the capital Sofia, boutique hotels offer stylish surroundings and luxury living. Last year the Association for European Boutique Hoteliers held its annual conference in Sofia in recognition of its efforts.
Change for the better is happening at a rapid pace in Bulgaria, now better placed to take its fair share of the luxury market. And those who still want traditional rural Bulgaria will not have to travel far to find it.
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